3 Ways New Construction Companies Can Get More Business
The construction field is a fiercely competitive one, and it’s often about who you know in this business. This is a tough sector, especially for those just getting started who may not have the connections to land steady work. While many are experts in their craft, a large proportion struggle with marketing. Marketing needs to be a priority if you’re new, and if you don’t have it down, you may not be able to survive. Here are a few marketing tips for new construction companies.
Start by Building a Reputation
Know that reputation is everything in this business. Get a few people to say a good word about you and get a few good projects under your belt. You will soon start building a name for your business. You then need to do everything in your power to preserve it. This is why you need to be very careful with the kind of jobs you take at the beginning. You have to make sure that you have all the resources and that you will be able to finish on time.
Once you have a few jobs, work on getting references and testimonials. These will be very important when getting started. Try to make them as detailed as possible and have a few video testimonials along with images of projects you’ve worked on. This could be one of your strongest selling points when people interact with your brand online.
Consider Buying Leads
Buying leads is one of the easiest ways to get access to prospective jobs. The most important part is knowing how qualified the leads are before they send them to you. You have to know which technique they used and how much information they gathered from leads before they were submitted. The more filtering that was done, the more precise the lead will be.
Another thing you have to make sure of is to get a few free leads to test them. Not all services will do that, but services like Barbour ABI will. You can get free construction leads from Barbour ABI and see how qualified they actually are. You can choose leads based on the construction sector or the scope of the project. You can also pick leads based on area or even the type of materials being used. This will allow you to narrow your choice down to projects you know you have the expertise for and will have a chance to win.
Have a Strong Local Presence
As a starting construction company, your work will mostly be limited to your town or city. This is why you need to build a strong presence there. Make sure people know that your company is working on a project with strong, highly visible signage and branded vehicles. Also, claim your Google My Business page and encourage your first clients to make reviews.
Try to get involved in the community as much as you can and be on every relevant directory related to construction. Also, ensure that your name, address, and phone number are consistent everywhere you post it as this will have a direct influence on how much visibility you’ll have in local searches.
These are all things that you can do as a new construction business to start getting more clients. Make sure that you follow these tips and always work on increasing your marketing knowledge.