BUILD Q4 2026 LULU AND GEORGIA BRINGS ITS CURATED WORLD OF DESIGN TO LIFE WITH FIRSTEVER LOS ANGELES SHOWROOM The beloved home decor destination makes its retail debut in the heart of West Hollywood's Design District, ushering in a new era of growth for the LA-based brand Lulu and Georgia, the leading interior design destination known for curating high-quality home decor, announced the opening of its flagship showroom in Los Angeles. Conceived to feel like a home rather than a traditional retail space, the showroom invites visitors into a fully immersive environment, designed to spark inspiration, introduce customers to limited-edition collections, and offer personalized direction from Lulu and Georgia's expert on-site team. Located on Melrose Avenue in the heart of West Hollywood's Design District, the expansive showroom space marks a pivotal evolution for the brand, translating its world into a physical environment that serves as an extension of Lulu and Georgia's distinct design perspective. The move into retail reflects the brand's continued growth strategy, providing a tactile, in-person complement to its robust e-commerce platform while meeting growing demand for hands-on discovery and real-time design support. "After more than a decade as a digitally native brand, this showroom is a major milestone for us," says Sara Sugarman, Founder and CEO of Lulu and Georgia. "We've heard a growing desire from our community to engage with our world in person, to feel materials, understand scale, and receive real-time guidance from experts they trust," continues Sugarman. "As an Angeleno and LA-based brand, opening this space here feels especially meaningful. It keeps us rooted in Los Angeles while holding personal meaning in the neighborhood where my family's business once stood, creating a full-circle connection to the design world we've long been part of." Guests enter through an immersive courtyard featuring a mural by longtime collaborator and renowned designer Sarah Sherman Samuel, setting the tone for an experience that unfolds room by room. Inside, a skylit entryway with custom mosaic tile flooring welcomes guests into a series of thoughtfully curated spaces designed in partnership with LA-based designer Kevin Klein, whose work brings a refined, architectural sensibility to the living and dining rooms, bedrooms, lounges, and outdoor patio. True to the brand's ethos, the showroom features a mix of both traditional and modern pieces across all categories, including bestsellers and selections from the latest launches and collaborations. A curated library of swatches and materials is available for guests to explore and take home. Guests may also book complimentary design consultations with in-house experts, offering tailored support including floor plans,
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