23 continuous surface, giving it a sculptural quality that reflects its natural setting.” Hala’s comment about a distinctive architectural concept being achieved is key, as creating a style that is distinctive, memorable, and acts as a statement is the driving force behind this development, which must tick all of these boxes whilst remaining financially responsible and feasible to deliver. With the required technology and specialist execution methods being less readily available in Jordan than other parts of the world, the consultant and construction teams are often forced to come up with practical solutions that respond to Aqaba in context. In the case of the aforementioned Ayla Golf Club, the main challenge lay in constructing the complex concrete shell, for the reasons discussed above. As a result, shotcrete quickly became the optimal construction method, with this allowing international specialists to work closely with local builders, pooling their knowledge to create complex steel superstructure curves with adaptable and regional craftsmanship. Since a concrete pump is the only big piece of machinery, the remaining work was simple, economical, and incredibly distinctive. As important as it is, architecture is really just one stage of a detailed process for Ayla Oasis Development Company, which operates in a competitive market where expectations are evolving all the time. Hala explained: “Buyers, homeowners, and visitors are looking for quality, convenience, lifestyle, and long-term value all at once. They push us to strengthen our planning, enhance our services, invest in better infrastructure, and continue developing experiences that respond to the needs of our community and visitors.” A deep understanding of the market it operates in is the foundation of every new initiative or project Ayla Oasis creates for Ayla, with areas like demand and lessons learned from previous work shaping how its moves forward. Its blend of international expertise and local talent is then deployed, with clear project briefs used and a bespoke team of consultants whose experience and expertise are best suited to that specific job assembled. The strengths of this approach can be seen across every element of Ayla, which has been developed not as a series of one-off resorts or leisure facilities, but as a complete waterfront destination where different parts form to offer a natural experience. Hala commented: “A homeowner can live by the marina or golf course, a visitor can stay at one of the hotels, families can spend time at Marina Village, and guests can enjoy the beach, dining, golf, events, and outdoor spaces – all within the same destination.” What makes the diversity inherent across Ayla even more special is the location that encompasses it. The development is only a stone’s throw from some of the most coveted tourist destinations in Jordan and across the Red Sea and Middle East regions. The city is also easily accessible, close to the King Hussein International Airport, direct road connections, and marine facilities. Being so well connected positions Ayla as somewhere perfect for short-term stays, long-term investments, and everything in between. Complementing the environment that surrounds it is something the team behind Ayla Oasis feel incredibly passionate about, and this is why sustainable design is a foundational pillar of the development, extending from its infrastructure and landscaping to the way energy is used and its green spaces enhanced. Some of the notable projects delivered as part of this commitment include solar plants that support the likes of lighting and golf course irrigation, as well as the use of LED lighting, motion detectors, watersaving fixtures, and more. However, this focus stretches beyond the site itself and into the Red Sea, where the lagoons are home to a protected marine environment providing sheltered waters and diverse habitats that support marine life. Hala explained: “Coral reef farming is one of the key environmental initiatives associated with the project, involving the cultivation of coral fragments or larvae in controlled nursery conditions before replanting them in suitable marine habitats.” This is not all, as with the city’s wetland habitats increasingly being recognised for their importance to birds and waterbirds, this thanks to its warmer winter climate providing a suitable resting and feeding environment during migration seasons, preserving the land around the development is as important as ever. Luckily, Ayla has been doing from the start, and shows no signs of stopping as we move through the final months of the year. Touching on what the development has in store for the remainder of 2026 and beyond, Hala said that its focus continues to be residential development, as well as growing other areas of the destination and enhancing the experience delivered across its communities and facilities. The ultimate aim is for Ayla to be a tremendous place for people to live, visit, and invest in all year round, and thus capable of building long-term value for the area whilst strengthening its position as one of the leading waterfront destinations in Jordan. Finally, Hala added: “We have already launched the design process for a new residential area with direct access to the lagoons, further expanding Ayla’s waterfront living offering and responding to continued demand for lifestyle-led residential communities. We will also shortly begin the design of the second phase of Marina Village, building on the success of the existing mix of retail and hospitality within a village-style setting.” She summarised: “The hope is that this next phase will allow us to further strengthen Marina Village as a social and commercial hub, while continuing to create places that feel active, walkable, and connected to the wider Ayla experience.” Ultimately, this is what it is all about for Ayla Oasis Development Company, which is reinventing the idea of seaside living in Jordan through its title-winning resort. More on the dream homes, lavish hotels, Marina Village, golf club, and much more that await at this destination can be found by visiting the development’s official website.
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