BUILD - 2019 Home And Garden Awards

Build 2019 Home And Garden Awards 74 Best in Pre-Made Wall Hangings 2019 - Sweden Seeking to reinvent a previously neglected craft, The Folklore Company provides its clients with custom- made needlework patterns, kits and completed pieces. As part of our overview of a selection of this year’s Home & Garden Awards we profile the firm to find out more and learn the secrets behind its incredible success bringing back this traditional pastime and turning it into something truly spectacular. Today, through its work developing and preserving the tradition of crafts- manship, The Folklore Company now attracts new generations to see the beauty and the pleasure of needlework. Thanks to its in-house team of designers and developers, The Folklore Com- pany has created its own unique software that allows clients to customise their pattern and design. This can then be presented to them as a pdf, as a full kit for them to create their own needlework piece or as a finished creation. Ultimately, by bringing embroidery into the 21st century, The Folklore Com- pany wants to develop and preserve the tradition of craftsmanship and attract new generations to see the beauty and the pleasure of needlework, and this will remain the firm’s ongoing focus over the years to come. stablished in 2014 by Sofia Magnusson, The Folklore Com- pany started life with the vision of making embroidery more accessible to more people. By delivering an inspiring website where people can design a personal cross stitch pattern in a unique, easy and modern way, today the company has managed to do just that. By combining a traditional craft with modern culture, for example collaborating with Sweden’s biggest music artists, and writers, The Folklore Company have bought cross stitch into the modern interior design magazines and made it trendy again. E Dec18580 Company: The Folklore Company Contact: Sofia Magnusson Website: https://www.folklorecompany.com