01 The Marketing Team should be actively policing on any misuse on their respective brands, when seeing anything that they would deem unacceptable as a social media post, they can advise clients accordingly - to support brand consistency. Future plan: We do advise how to use our main logos in the Marketing Toolkit and under a list of improper use and send the main logo with Announcement email. These include but are not limited to: • Unofficial cover mock ups • Any assets where the client has attempted to make our brand logo • Colours changed in our main brand logo to fit with their company post Requirements: Imagery keeping with the Award theme or as detailed in section 01 Include hashtags, tags and URLs (where applicable) Marketing - socials 04 Facebook Posts and timeline photos: 1200 x 630px Cover photos: 851 x 315px Stories: 1080 x 1920px Profile image: 170 x 170px Linkedin Blog post link images: 1200 x 627px Page cover image: 1128 x 191px Profile image: 400 x 400px Twitter Posts photos: 1200 x 675px Banner photos: 1500 x 1500px Profile image: 400 x 400px Good client example Bad client example For the client We know their graphic isn’t 100% what we would like but this is perfectly acceptable to interact/ promote on social media Advice to client Advise to use logo from the Campaign or Magazine programme or Send the client the correct logo for the Award Campaign or Magazine programme Padding should be equal from the edges of images - minimum 20px border Make sure the logo is not cropped in any way, use of logo as section 02 or 03 Use 2 fonts maximum and where possible those listed in 02 and 05 General Minimum logo size 455 x 200px (120 x 53mm) • Good use of the clients Winners Badge • Badge has good placement and is clear and readable Why? • Screen shot of the winners listing with different parts highlighted • Too many fonts and colours used Why? • Design is neat and asthetically pleasing to look at • Good use of the campaign logo even if it has been taken from the website Why? • Used one of the official emails sent • Part of the logo is cut off Why?
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