BUILD Brand Guidelines Updated August 2024
Contents 01 06 05 04 03 02 07 08 About Logos Products - Magazines Products - Awards Publications Marketing - sending Marketing - socials Website Departmental use: - All - Marketing/Creation Opps/Sales - Sales/Production/Creative - Sales/Production/Creative - Creative/Sales/Creation Opps - Marketing/Creation Opps - Marketing/Sales - Marketing/Sales/Creation Opps
4 Tone of voice • BUILD delivers to its readers the most recent information on infrastructure and sustainability, as well as news and updates from the fields of construction and engineering, real estate, architecture, and design. BUILD Magazine should be the first stop for any construction or real estate professional trying to stay on the leading edge. It covers everything from the newest materials and techniques to contemporary design trends and industry-moulding legislation. Audience • Design & Architecture • Real Estate • Home & Garden • Business & Professional Services • Interiors & Design • Contractors • Building Materials • Construction & Contractors • Home Improvement • Construction Management Our Story BUILD magazine is a quarterly digital publication dedicated to the construction and property markets. Each quarter BUILD magazine brings to its readers the need-to-know news and updates from the world of construction & engineering, property, architecture & design as well as the latest insights regarding sustainability and infrastructure. Each issue looks to showcase some of the most innovative leaders, creative brands and dedicated firms shaping the industry today. The publication is free to receive and is proven to be a vital tool to those working within the construction and property markets. Whether you are a small business owner or part of a larger group, BUILD magazine offers the latest trends and announcements from these ever-changing markets providing each of its readers with the tools and insight that can shape your business and create new ideas for you and your team. CPD membership AI Global Media and all its publications are proud members of CPD, an independent accreditation centre working across all sectors and disciplines. Established in 1996, CPD have extensive experience and history working with training providers, professional bodies, academic institutions and corporate organisations. Enabling them to support organisations seeking authoritative accreditation for their CPD activities. All CPD submissions are assessed and accredited against the universally accepted structured checklist which The CPD Service has developed over the past 20 years. The process takes an impartial and objective overview of structure and value to ensure full conformity to CPD guidelines. 01 About • Architecture • Renovation • Interiors • Design • Construction • Contractors • Home Improvement • Garden/ Lawn Keywords
6 Reverse logo Main logo BUILD Watermark C M Y K R G B 70% 59% 50% 53% 62 64 69 Dark Grey: #3E4045 Mr Eaves San OT- Heavy Mid Grey: #C9C4BF Orange: #E76E31 201 196 191 231 110 49 24% 20% 23% 2% 4% 67% 85% 0% Colour palette For use on lighter colour backgrounds Scale of logo is dependent on use. 02 Brand Logos For use on darker colour backgrounds For use on: • Favicons • Flipping Book • loading page • Publication back page • Social media pages • Email - BIMI • Products Fonts used in logo HEX Future plan: The main logo is trademarked for this brand BUILD Alternate logo For use when neither of the above are appropriate. BUILD BUILD Sand: #E4E1DD 228 225 221 13% 11% 13% 0% Light Grey: #F5F3F1 245 243 241 5% 4% 6% 0% Brand Assets Line Pattern
8 Marketing - sending BUILD HOME BUILDER AWARDS 2025 03 BIMI icons Brand Indicators for Message Identification and is an email specification that enables the display of brand logos within supporting email clients to encourage the widespread deployment of DMARC protection. BIMI, is a specification allowing for the display of brand logos next to authenticated e-mails. We have a logo set up per brand and are in the process of verifying with Google. Email sends All brand logos need to either follow section 02 with regards to Magazine programme sends - this applies to ATBCs. Use of the Award logo with the year included are to be used per the specific folder. NOTE: with the introduction of Canva and other software please make sure the logos remain unedited to support brand consistency. Newsletters Banners - special editions Example above to be included in the Newsletters when Magazine supplements are sending with and issue, created on Canva/Photoshop. Dimensions: 950 x 350px Colour format: RGB For use on lighter colour backgrounds. Scale of logo is dependent on use. Do not • Use drop shadow Do • Add padding from the edges of the imagery Sent monthly (dependent on brand) - the Newsletters promote certain articles, current Awards and the relevant Magazine issue alongside the Editor’s letter. Newsletter inclusions are to use the same imagery as the article or a similar client provided option. Inbox display: Logo use for email banners Padding should be equal to the edges of images where possible - minimum of 20px (0.5cm) border Images need to have enough white space for the logo and have a construction feel as above, further guidance in Brand Audience section 01. Please use the Adobe Stock filter Images with Copy Space this allows an area for an Awards logo. If using Canva chose an image with a good amount of space for the logo you wish to use. (Replace when next supplement is run) BUILD HOME BUILDER AWARDS 2025
01 The Marketing Team should be actively policing on any misuse on their respective brands, when seeing anything that they would deem unacceptable as a social media post, they can advise clients accordingly - to support brand consistency. Future plan: We do advise how to use our main logos in the Marketing Toolkit and under a list of improper use and send the main logo with Announcement email. These include but are not limited to: • Unofficial cover mock ups • Any assets where the client has attempted to make our brand logo • Colours changed in our main brand logo to fit with their company post Requirements: Imagery keeping with the Award theme or as detailed in section 01 Include hashtags, tags and URLs (where applicable) Marketing - socials 04 Facebook Posts and timeline photos: 1200 x 630px Cover photos: 851 x 315px Stories: 1080 x 1920px Profile image: 170 x 170px Linkedin Blog post link images: 1200 x 627px Page cover image: 1128 x 191px Profile image: 400 x 400px Twitter Posts photos: 1200 x 675px Banner photos: 1500 x 1500px Profile image: 400 x 400px Good client example Bad client example For the client We know their graphic isn’t 100% what we would like but this is perfectly acceptable to interact/ promote on social media Advice to client Advise to use logo from the Campaign or Magazine programme or Send the client the correct logo for the Award Campaign or Magazine programme Padding should be equal from the edges of images - minimum 20px border Make sure the logo is not cropped in any way, use of logo as section 02 or 03 Use 2 fonts maximum and where possible those listed in 02 and 05 General Minimum logo size 455 x 200px (120 x 53mm) • Good use of the clients Winners Badge • Badge has good placement and is clear and readable Why? • Screen shot of the winners listing with different parts highlighted • Too many fonts and colours used Why? • Design is neat and asthetically pleasing to look at • Good use of the campaign logo even if it has been taken from the website Why? • Used one of the official emails sent • Part of the logo is cut off Why?
21 Sand: #E4E1DD 228 225 221 13% 11% 13% 0% Light Grey: #F5F3F1 245 243 241 5% 4% 6% 0% C M Y K R G B 70% 59% 50% 53% 62 64 69 Dark Grey: #3E4045 Mid Grey: #C9C4BF Orange: #E76E31 201 196 191 231 110 49 24% 20% 23% 2% 4% 67% 85% 0% HEX BUILD Home Builder Awards 05 Website - logo variants & fonts Main Award Page Colour palette Bebas Neue (Bold) DM Sans (Regular) Website fonts Use of the Award logo without the year included are to be used per the specific folder. Provided in normal and (if applicable) reverse versions, not to be edited. File formats: AI and PNG Colour format: RGB Watermark and Brand Asset section 02 Font used: Playfair Display ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 C M Y K R G B HEX BUILD Home Builder Awards
41 Awards Main logo Luxury Home Construction Contractor of the Year 2024 - North Carolina Located in Waynesville, North Carolina, Plott Creek Builders is a construction company devoted to building with principle and purpose. Founder Jeremy Rodgers and his skilled team deliver high-quality craftmanship to create functional, beautiful spaces – just the way the client envisions them. In light of the company’s recognition within the Homebuilder Awards 2024, we take a closer look at what makes it so outstanding. www.build-review.com Logo BUILD HOME BUILDER AWARDS 2025 Special Edition logos 06 Publication Size on cover - logo version use (section 02) Minimum width 415px (110mm) Maximum width 530px (140mm) BUILD Images Need to be of high quality in general, as we produce both online and print version of the publications. With the advancement of AI assisted artwork, if any images recieved look: • Poorly photoshopped • Fake/superimposed • Scanned from a print The Designer or point of contact will advise accordingly that we cannot use images provided. Similarly, if the image is deemed too low quality for use within the magazine the Designer does advise the client accordingly. Main Cover images: Potential clients need to be advised that a high resolution image is a requirement of booking a cover, prior to purchasing. • Images provided can be edited in-house to fit the cover as needed, keeping the likeness of the original person(s) image provided. Logo use for email banners Use either of the logo options as page opposite - maximum size of the logo no more that 1/4 of the header image. Padding should be equal to the edges of images where possible - minimum of 20px (0.5cm) border Image needs to be construction looking and relatable to the Brand Audience (section 01) Year-Round Award logos have a logo specific to that Programme, they are hosted on the Awards page using the BUILD watermark as shown in section 02 Publications are all set sizes: 297 x 210mm (A4 size) All the LUXlife publications use CPD Member logo and renewed annually through the Creative Team Magazines Example cover Headline font: Mr Eaves San OT- Heavy Blurb font: Raleway- Mr Eaves San OT- Bold Subscribe pages Discover the latest news and features from across the global construction and property industries. Subscribe Here: www.build-review.com/subscribe Logo version use (section 02) Subscriber pages are standardised across each brand unless requested otherwise. These are changed each full year or if a rebrand/redesign occurs. Layouts within the Publications Watermark (section 2) Font used: Mr Eaves San OT Example cover Headline font: Mr Eaves San OT- Heavy Blurb font: Mr Eaves San OT- Bold BUILD HOME BUILDER AWARDS 2025
61 Glass/Brass plaque Uses grey main logo and personalised using client info. Option to add client logo in place of company name Brass plaque limitations: not able to print white Uses grey main logo and personalised using client info. Option to add client logo in place of company name Personalised using client info. Uses all white logo Limitations: only able to print white Winners badge Winners banner Certificate Personalised using client info. Uses grey main logo Limitations: not able to print white details Personalised using client info. Uses grey main logo Limitations: client must have white logo 07 Products - Magazines Banner style logo: scalable and personalised with client details Use: email signatures, letter headers and footers, on press releases, website advert Due to available space on the winners banners font sizes may be reduced by a maximum of 2pts to make additional room, they shouldn’t be increased. Uses the Main BUILD logo (as in section 02) Personalised badge style logo: hexagon, scalable and personalised with client details Use: social media, printed leaflets, websites, business cards, email signatures Due to available space on the winners badges font sizes may be reduced by a maximum of 2pts to make additional room however they shouldn’t be increased. All Production Items Ensure no singular words in Award Titles and Company Names are sat on their own, in instances where one word is on it’s own line either reduce the font size by 2pts, if this does not work move extra words down to the next line. When creating production items make sure any text is not sat too close to the edges. Try and keep the spacing consistent so elements are not too close together. File formats provided to client as standard: • PNG • PDF File formats we can provide to clients, if requested: • EPS Colour formats provided: • RGB • CMYK • Font size alterations on Company Name and Award Title NOTE: only reduce font sizes in instances where a client has a long company name or multiple/ longer award titles. • Removal or moving of the word ‘Winner!’ either to create logo/ award title space, keeping it aligned with other elements Specs. Reasonable client changes File formats provided to client as standard: • PNG • PDF Colour formats provided: • RGB • CMYK Specs. All mock-ups sent to clients must be overlaid with ‘EXAMPLE’ watermarked Requests Layout proofs for all items provided as standard in PDF format Proofing Do not change font styles or colours Do offer alternative logo badge /banner or certificate design Trophy Slate Alternate cert.
81 08 Products - Awards File formats provided to client as standard: • PNG • PDF File formats we can provide to clients, if requested: • EPS Colour formats provided: • RGB • CMYK • Font size alterationson Company Name and Award Title NOTE: only reduce font sizes in instances where a client has a long company name or multiple/ longer award titles. • Removal or moving of the word ‘Winner!’ either to create logo/ award title space, keeping it aligned with other elements Reasonable client changes Uses the Main BUILD Logo (as in section 02) Personalised badge style logo: hexagon, scalable and personalised with client details Use: social media, printed leaflets, websites, business cards, email signatures Due to available space on the winners badges font sizes may be reduced by a maximum of 2pts to make additional room however they shouldn’t be increased. Banner style logo: scalable and personalised with client details Use: email signatures, letter headers and footers, on press releases, website advert Due to available space on the winners banners font sizes may be reduced by a maximum of 2pts to make additional room, they shouldn’t be increased. Uses production only campaign logo and personalised using client info. Option to add client logo in place of company name Brass plaque limitations: not able to print white Uses production only campaign logo and personalised using client info. Option to add client logo in place of company name Personalised using client info. Uses slate only campaign logo Limitations: only able to print white Personalised using client info. Uses production only campaign logo Limitations: not able to print white details File formats provided to client as standard: • PNG • PDF Colour formats provided: • RGB • CMYK Specs. All mock-ups sent to clients must be overlaid with ‘EXAMPLE’ watermarked Requests Personalised using client info. Uses production only campaign logo Limitations: client must have white logo Layout proofs for all items provided as standard in PDF format Proofing Do not change font styles or colours Do offer alternative logo badge /banner or certificate design All Production Items Ensure no singular words in Award Titles and Company Names are sat on their own, In instances where one word is on it’s own line either reduce the font size by 2pts, if this does not work move extra words down to the next line. When creating production items make sure any text is not sat too close to the edges. Try and keep the spacing consistent so elements are not too close together. Glass/Brass plaque Winners badge Specs. Trophy Slate Winners banner Certificate Alternate cert.
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