2018 Architecture Awards

Build 2018 Architecture Awards 102 uilding on her twenty years of interior and furniture design expertise, Hedayat established Jam Space in 2014, as a one- stop design destination with full access to a growing industry of furniture and product designers in both the United Kingdom and Egypt. Together with Eklego Design, the company is committed to creating unique spaces that will stand the test of time. In her opening comments, she provides us with a detailed overview of how she came to create this visionary firm based on her own experiences. “Personally, I moved to London four and a half years ago and while furnishing my own home, it was very difficult to find exactly what I wanted, let alone commissioning bespoke pieces. I love working with workshops and craftsmen on creating bespoke pieces and have been designing spaces and furniture since 1998. I felt there was room to provide a tailored personalised service for bespoke spaces and pieces. “Building on my experience as founding partner of Eklego Design, an award-winning Cairo-based design firm with a retail arm, I decided to create another company in London which would build a solid portfolio of interior design projects in Europe.” To achieve this mission, the firm works collaboratively with clients to create striking designs. Hedayat shares an insight into the firm’s approach and how it works to produce quality results to meet the needs of each individual client. “We begin our projects with a blank sheet and start developing ideas based on an open and collaborative approach. This leads to highly diverse design results as is visible in past projects. For example, our latest project was a three-bedroom apartment in Battersea which needed to be redesigned to suit the needs of a family of five. The challenge was coordinating and meeting with the client who lives overseas. However, good drawings, clear communication and efficient procurement helped with the process Best Residential Interior Design Firm 2018 - London In collaboration with Eklego Design, Jam Space offers a full interior design service for both residential and commercial clients across London. Founder Hedayat explores how she has driven the firm to the success it enjoys today. B AR180118 Company: Jam Space Ltd Contact: Marcia Peters Phone: 07903 820 655 Web Address: www.jamspace.uk Hedayat at one of her latest projects

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