Real Estate and Property Awards 2026 In 2016, Joanne lost her mum, a kind and caring soul, to cancer. She is the reason the business has the name it does, as the yellow rose was her favourite flower. As a tribute to her, Yellow Rose looks to give back time to its partners by making property surveying straightforward, letting them get back to living their lives. Following her company’s recognition in this programme, we caught up with Joanne to learn more. ## An outsourced sales and business management company built specifically for property surveyors, Yellow Rose Consultants specialises in all types of surveying, from standard homebuyer surveys to more thorough investigations like damp and timber surveys, as well as commercial surveys and property development services. Across all of these areas of expertise, Yellow Rose is committed to ensuring that people have access to the right information to help them make their own informed decisions. Yellow Rose opened its doors in 2020, following a conversation Joanne had with her brotherin-law during the pandemic. Joanne was on furlough at the time, so he suggested that she use her background in real estate to help him sell his services as a property surveyor. Agreeing, Joanne quickly realised there was a gap in the market, and that clients often did not know which surveys they needed or why. Yellow Rose was created to fill that gap. Drawing inspiration from memories of her mum, Joanne understood the true value of time and how fleeting life can be. None of us is promised time, and this is why serving clients in a way that is both efficient and deeply personal is a top priority for this specialist. This is why Joanne and the team she has built make it their duty to not only help with surveys, but also to guide clients through the legal process, offering advice on the best time to get things done and how to make the most of every penny. Joanne explained: “Our mission is to give our surveying partners their time back. No one wants to be working 24/7; that’s not the reason you start a company. There is nothing I enjoy more than being able to provide a work/life balance for our partners, most of whom have children. I take the responsibility of their income extremely seriously. Watching them grow and feel lighter because they’re no longer bogged down with admin, enquiries, and bookings is literally the reason I come to work every day.” To this end, Yellow Rose is incredibly proud of the fact that it has no monthly upfront fees and is instead paid through a small, agreed percentage of every successful sale. This feeds into the focus the company has on fairness, which is one of its core values alongside transparency and care. Because it does not get paid if the surveyor does not get paid, Yellow Rose’s success is directly linked to that of its partners, meaning that it is passionate about doing everything it can to help them thrive. A great example of this is a client that Yellow Rose has partnered with since 2023 and which first approached the company around three and a half years ago with one full-time surveyor, a part-time owner, and ambitions to grow the business. Today, that same partner has a team of ten surveyors, and Yellow Rose has helped them to grow and cover new areas and services through its sales and admin support for surveyors. Joanne and her team even helped them build a full internal division for commercial and project work. Behind every success story like this is Joanne’s belief that people buy from people, which leads to an office culture that is all about hard work, but where having fun is just as crucial. As Joanne told us: “It’s incredibly important to me that my colleagues can come into work and feel safe and listened to. We have created a fun and open environment where they know they can come to me with anything that they need.” This sets the foundation for an equally encompassing approach to clients and partners. This approach is clearly paying off, as Joanne shared with us that Yellow Rose has recently been approached by one of its partners to collaborate on new surveying software, with more exciting details to follow. More on this and the other endeavours of the company named Best Sales Support for Property Surveyors 2026 – UK can be found by visiting Yellow Rose Consultants at the web address below. Contact: Joanne Hooley Company: Yellow Rose Consultants Ltd Web Address: https://yrconsultants.co.uk/ Best Sales Support for Property Surveyors 2026 – UK The story of Yellow Rose Consultants starts with the mum of business owner Joanne Hooley.
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