Build 2016 Real Estate & Property Awards

Build 2016 Real Estate & Property Awards 12 he residential property industry is as competitive as ever with new entrants, including the current wave of ‘online agents’, continuing to enter the market. This makes it vital for property agents to stay ahead of the game and find new ways to remain agile and meet consumers’ growing requirements. As such, agents need to be geared up to provide the right information, at the right time, so to provide a positive user experience. SmartVal, which uses Landmark Information Group’s extensive property data, presents consumers with the opportunity to receive an immediate property valuation estimate from within the agent’s website. By using SmartVal, consumers simply enter their property details, along with their contact information and an instant valuation is delivered via the agent’s website. The lead details are then sent to the agent so direct contact can be made regarding organising a market appraisal. Danielle le Cornu, Operations Manager at Landmark Information Group commented on the product: “SmartVal turns an agency’s web traffic in to real leads. For anyone wondering ‘how much is my property worth?’, they can simply visit an agent’s site and click a button to obtain a free instant property valuation. SmartVal captures these leads so the agent can follow up regarding a more comprehensive market appraisal. It is a great way of getting consumers interacting directly with an agent’s website, while also providing a smart lead generation tool.” As an example of how useful the solution is from the user’s perspective, Kevin Robinson from Lancastrian Estates, an agency which has adopted SmartVal, said: “By launching SmartVal on our website, it creates a great new way to generate additional leads for our branches, by providing owners with the opportunity to receive an instant property valuation via our site. This means we have the ability to get in contact with vendors and landlords at a much easier stage in their decision-making process, which will be hugely advantageous. “On top of this, the service stores every lead making it easy for each branch to allocate. We also take comfort in knowing that the valuation data is derived from some of the most reliable sources out there, so the data will ultimately provide property owners with a very clear indication of their prop- erty’s current resale value.” Ultimately, this revolutionary solution promises to change the way estate agents do business and usher in a new, smart era for the real estate market. Most Innovative Property Valuation Platform: SmartVal SmartVal is an innovative solution that helps estate agents increase customer leads through instant valuations. We explore how this unique solution is enabling lead generation in the digital age. T RP16018 Company: SmartVal Email: [email protected] Web Address: www.smartval.co.uk Telephone: 01184 67 67 40