BUILD Q2 2019

BUILD Q2 2019 50 Such unique technology can be used by companies in a myriad of ways, for example to make educated decisions on changes in infrastructure, such as adding escalators and walkways, increasing advertising revenue by allowing clients to see the value in the media space or bettering market returns by meas- uring marketing campaign success; even improving leasing deals based on storefront conversion, shopper density, dwell time and visitor frequency. In the same way as say Google analytics, People-in-Motion gives Commercial Real Estate ‘on-line style’ analytics for the bricks and mortar environment - How many people came, where did they go, which entrance did they take, did they arrive at the metro stop, which areas were visited, which retailers and restaurants, how often did they come back, how long did they stay and so on. This unique solution means that the possibilities are endless for clients to put People-in-Motion to use, but currently the technol- ogy is marketed towards two key market groups, commercial real estate clients and government/defence. Within the commercial real estate space arena, People-in-Motion can be used in smart cities, shopping malls, airports, hospitality and leisure, large outdoor events, trading floors and retail banking. In fact, wherever there is a large visitor audience, there is always value seen by the management or owner knowing how that destination is actually being used. So far, the solution has already been deployed in all these locations and most recently in smart cities, where phase one of a flagship community pro- ject for Lendlease has seen an area of 3.7million sf monitored. For the government category, the firm’s solution can be de- ployed in secure establishments, such as correctional facilities, defence and military establishments, as well as by the police. Thanks to its cutting-edge abilities and exceptional accuracy, the solution is ideal for those who need to rely on information on phone detection and location. One of the challenges that People-in-Motion has faced since inception is the fact that some clients do not know how they would like to implement the solution. They do not fully under- stand the implications and advantages of people monitoring technology (versus footfall counting) and as such are unable to see the potential tremendous benefits that it can give. As part of its focus on driving even greater recognition for the brand, the team at People-in-Motion work alongside their clients to help unlock and understand the data impacts that their solutions has. For example, they often create a bespoke set of key perfor- mance objectives and metrics especially for a given location. This helps clients to see the currently underused potential in behavioural analytics that People-in-Motion harness. It also shows them how People-in-Motion can assist with data decision making, guiding towards making operational, marketing or leas- ing and asset management decisions on data-facts not opinion, survey or simply counting numbers. Ultimately, People-in-Motion has the potential to drive KeyOp- tions to even greater success over the years to come. Currently the firm is responding to growing interest from Smart Cities and has now targeted a number of the specialist conferences in order to showcase the benefits of deploying this truly unique solution in Smart Cities. This latest development will help drive the firm forward towards even greater prosperity throughout 2019 and even further ahead. Company: KeyOptions Contact: Peter Emery Website: http://www.keyoptions.com/ examples of analytics output from People-in-Motion...