BUILD Q2 2019

BUILD Q2 2019 48 FEB19567 ince its inception in 1988 KeyOptions has been pro- viding its clients with unique cutting edge technology solutions. Today KeyOptions innovates, designs and develops new prod- ucts for a range of clients including commercial organisations and government, defence and security. KeyOptions is also the parent company for a Commercial Real Estate technology product called ‘People-in-Motion’. People-in-Motion is a proven technology that detects all mobile devices in a given location. Most of these are mobile phones, but People-in-Motion also detects any device that is Wi-Fi or Bluetooth enabled. The device just needs to be switched on and not in-flight mode. People-in-Motion is the global leader in cellular, Wi-Fi and Blue- tooth detection and location; utilising unique but unidentifiable signals as a proxy to understand people behaviour. Leveraging Visitor Locationing to Make Smart Cities Smarter With more than 30 years’ experience in the market, KeyOptions is a technology and development organisation specialising in both indoor and outdoor positioning offering real-time analytics for commercial and government applications. We profile the firm and its subsidiary ‘People-in-Motion’ to learn more about the unique solutions they have to offer. S Their unique technology utilises a location engine which is precise down to a two-metre accuracy. This unique solution is data compliant, requires no sign in or application download by the visitor audience, totally secure and 100% anonymous. Whilst the technology is ground-breaking, secure and reliable, the value is seen by the client lays within the analytical reporting not the technology. Their reporting dashboard gives an at a glance view on how a deployed destination is being used by its visitors. Sectioning up the deployed destination into any number and shape of zones or areas effectively ‘geo-fences’ the entire area; many individual zones are created that allows unit-by-unit, zone by zone, area by area analytical reporting. This is an unprece- dented development in applying technology to a marketplace that is desperate for a more informed better view on how their destination is trafficked. Forget ‘Footfall’ counters, visitor analyt- ics from People-in-Motion is the future. examples of analytics output from People-in-Motion...