BUILD Campaign Name 2023 Starwood Hotels Announces Plans for 1 Hotel & Homes Hudson Valley Starwood Hotels, the sustainable hotel management company founded by hospitality visionary Barry Sternlicht, is thrilled to announce plans for 1 Hotel & Homes Hudson Valley, set on the pristine shores of Fifth Lake in New York's Ulster County. This upcoming development will be a significant addition to 1 Hotels, the mission-driven, nature-inspired luxury lifestyle brand. With residences projected to be offered for purchase beginning in Summer 2026 and a resort scheduled to open in 2028, the project will combine worldclass hospitality, sustainability, and private branded luxury in one of the Hudson Valley's most stunning natural settings. Less than a two-hour drive from Midtown Manhattan, the property offers a rare combination of easy access from the city and remote beauty. Set in the foothills of the Catskills at the crossroads of Rosendale and Kingston, the site spans 775 acres and is dotted with orchards, caves, dozens of miles of trails, and three lakes. At the heart of the project is Fifth Lake, a spring-fed, 45-acre body of water renowned for its clarity and beauty. Guests and residents will be able to step directly into the lake from the hotel's dock and experience wild swimming, which The New York Times recently called "the most luxurious hotel amenity of all." "At 1 Hotels, we believe that true luxury is living in harmony with nature. With 1 Hotel & Homes Hudson Valley, we are creating a place where people will slow down, reconnect with what matters, and discover the beauty of the natural world all over again," says Barry Sternlicht, Founder of 1 Hotels and Chairman of Starwood Hotels. "This project is particularly meaningful to me because it's in the region of the country where I grew up. I've long wanted to create an extraordinary destination just 90 minutes from New York City, and easily accessible from Westchester and Fairfield counties." The site has a rich history. Once home to the Williams Lake Hotel, a storied Borscht Belt destination dating back to the 1920s, the land has long been a place of gathering and recreation. Today, under the stewardship of Hudson River Valley Resorts, LLC and its Principal, Richard Steele, the property is being carefully reimagined to honor its past while preserving its ecological integrity. More than 500 acres have been dedicated to conservation as a nature preserve, ensuring that the remote character of this land will be protected for generations. A sustainable lakeside retreat and residences set in the foothills of the Catskills
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