Build Magazine July 2015

Build Magazine 26 edia Ten, the organisers of the event, debuted the trailer on the trade fair’s website as part of their promotional campaign to entice to visitors from around the world to the British based event. The trailer depicts a breaking news story of cranes all pointing towards the midlands, using film style special effects to build tension. The video declares that ‘Something big is happening’, with shots construction vehicles driving to Birmingham and empty construction sites, before the trailer declares the mystery solved. Numerous shots of the Construction Week logo are then shown. The trade exposition, which will be held in Birmingham between 6th and 11th October, is the biggest trade event for professionals working in every aspect of residential and commercial construction, planning and design. The newly launched event will span five halls of the NEC and include nine shows specific to the UK construction industry. Organ- ised by Media 10, the UK’s biggest design and build event company, UK Construction Week will include nine shows, 1000 exhibitors, 100 seminars, 15 curated editorial content areas and over 50,000 visitors who will range from builders to developers, architects to contractors and industry decision makers. The nine shows will each encapsulate one key aspect of the UK construction industry, including a Timber Expo which showcases the latest products, innovations and developments within the international timber market; a Smart Buildings show which is the only construction event in the UK dedicated to commercial and residen- tial integrated building technology and Kitchens & Bathrooms Live which is dedicated to showcasing the leading brands at the forefront of design in the kitchens and bathrooms sector. Each of the shows will include indus- try insiders showcasing their products and techniques, including one of the event’s partners, BM TRADA, hosting a Live Zone as part of the Timber Expo, where they will present an exciting range of demonstrations and displays on various products and techniques on timber strength testing. Another of the shows taking place during the event will be Grand Designs Live, a live performance of the contemporary home TV show presented by Kevin McCloud. Construction at the Cinema UK Construction Week launches exciting film style trailer to promote the trade exposition, due to be held in October. M